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Festival Clàssics 2021: La ira

While previous editions had attracted a specialized audience, this year the aim was to appeal to a wider one. That’s why we made a simpler and more direct campaign: in the video, a chained dog barked at the camera. Thus, we portrayed anger metaphorically –like a beast we train to live in society.

Black and white photos and red texts give shape to a very iconic and easily recognizable campaign.

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